Search Engines Marketing Blog

We keep on hearing that the Search Engines are looking for good content, what is really the definition good content, if both the SEO community and the engines will agree on this it will make our life easier.
Good content IMO is giving the END USER who posted the query the most relevant answer to his knowledge needs.
There are indications that points in the query itself if the information requested is informational (information on widget) or commercial (buy widget), but what do you do with a query of “widget”, then it is up to the engine to make the balance between informational content and commercial one.

that brings me to the issue of redirects and cloaking, both the engine and the SEO are trying to serve the end user and bring him the most targeted information for him to covert (as a specific search engine fun and as a widget consumer), for SEO this is a two step process, 1st you need to get the position in the SERPs where the end user is looking for the information and then – 2nd you need to actually deliver the most converting content to the user, this is why the Search engines should not punish or ban sites which use cloaking and using redirects in order to enhance the user experience and convert him better.
The Search engines measurement to their success and the success of their SERP is the fact that most users will not click a lot of results, but will find the information, data and target end sites they are looking for in the minimum amount of clicks on the SERPS.

This entry was posted on Monday, September 12th, 2005 at 12:19 pm and is filed under The state of search. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.